Local SEO Local SEO in Ireland: how to rank in your county
How Google decides which local businesses to show, and what you need to do to be one of them.
What I do
Web design, SEO and lead generation for Irish businesses
A website on its own does nothing. To bring in customers it has to be fast, it has to be found on Google, and it has to turn visitors into phone calls. I handle all three together: fixed price, no jargon, no lock-in.
How I help
Web design, SEO and lead generation under one roof
A website is the easy part. The hard part is making the phone ring. I build fast, custom websites and wire in local SEO from day one so the right people find you on Google. Then I make sure the site converts those visitors into actual enquiries.
That means fixed pricing agreed before any work starts, copy written around your customers, and a build on Cloudflare that loads in under a second. If a simpler, cheaper option would do the job, I'll tell you straight.
No obligation · same-day reply
Tell me what you're trying to achieve
A quick line about your business and what's not working. I'll come back with an honest take, no obligation.
Fast, lead-generating websites built for Irish businesses
Built from scratch on Cloudflare, not a WordPress template, not a page builder. Every project covers these three areas.
Web design
Custom-built, fast-loading sites that look right, work on every device, and give your customers a reason to call.
Local SEO
Ranked on Google for the searches that matter in your county. Structured data, location signals, and content built to win.
Lead generation
Conversion-focused copy and clear calls to action so the people who find you actually get in touch.
Local SEO
Show up when your customers search locally
Most Irish business owners assume Google is a mystery. It isn't. Your site has to be fast, it needs the right words in the right places, and it needs to tell Google exactly where you work. I build all of that in from day one.
That means structured data, county-level location pages, and page speeds that pass Core Web Vitals, the factors Google actually weighs. No shortcuts that work this month and get penalised next year.
- Local keyword strategy per county and town
- Google Business Profile setup and optimisation
- Structured data wired into every page
- Core Web Vitals pass on first launch
Local SEO 
Conversion Conversion
Turn visitors into calls and enquiries
Traffic without conversion is just numbers. Your site needs to answer one question in the first three seconds: why you, not the next result? That means copy written around what your customers care about, not what sounds good to you.
I write the copy, structure the calls to action, and design the layout so the customer journey is obvious. No guesswork, no vague "contact us" at the bottom of a page.
- Copywriting built around your customer's intent
- Clear, prominent calls to action on every page
- Contact forms that actually get submitted
- Analytics connected so you can see what's working
Fast, secure hosting included as standard
Every site runs on Cloudflare's global network. You own it outright: no monthly hosting invoice that holds your site hostage.
Sub-second load times
Served from Cloudflare's edge: pages load in under a second anywhere in Ireland.
You own everything
Code, domain, hosting: it's yours. No lock-in, no surprise bills, no permission needed to leave.
Always secure
SSL, DDoS protection, and enterprise-grade uptime included. No plugins to update, no vulnerabilities to patch.
Common questions
Frequently asked questions
Ask me directly
Not on the list? Send it over. I'll give you a straight answer, no sales pitch.
contactus@daveacoleman.com Send a questionWhat is included in a website project with you?
Everything you need to launch and rank: design, development, content structure, SEO setup, fast hosting on Cloudflare, contact forms, and Google Analytics. No hidden extras, no surprise invoices. You'll get a fixed price before any work starts.
Do you only build websites, or do you also do SEO and lead generation?
All three together. The website is the foundation, but it's only one piece. I build SEO in from day one (page speed, local signals, structured data, location pages), set up conversion-focused copy that turns visitors into enquiries, and connect it all so you can see what's actually bringing in customers.
How do you charge: project-based or hourly?
Project-based with a fixed price agreed upfront. No hourly rates that creep up, no estimates that double. You know exactly what it costs before any work begins. For ongoing work after launch, you pay per piece of work, not a mandatory monthly retainer.
Will you use a template or build it custom?
Built from scratch around your business. No Squarespace, no WordPress templates that look like every other small business site. Custom code on Cloudflare means it loads almost instantly and looks unmistakably yours.
What's the difference between you and a typical Irish web design agency?
Three things: I work with you directly (no account managers, no offshore team), the price is fixed and lower because there's no overhead, and the site is built for speed and ranking from day one, not as an afterthought. You also own everything outright with no lock-in.
Can you redesign my existing website?
Yes. I'll look at what you have honestly first and tell you whether a full rebuild is worth it, or whether targeted improvements would deliver the same outcome for less. Sometimes a redesign is the right call. Sometimes it isn't.
Do you work with specific industries only?
No, I work across most industries: trades, professional services, hospitality, retail, healthcare, manufacturing. The approach is the same regardless: fast, locally-ranked, conversion-focused. The content and design are tailored to your specific industry and audience.
Guides
Guides across everything I do
Web design Full guide
Web design for Irish businesses: what you actually need to know
Most web design advice is written for people who want to build their own site. This is written for business owners who want to understand what makes a site work: fast loading, found on Google, and turning visitors into customers.
Read the guide → Local SEO 
Custom builds Custom web development: when a template won't do
When you need a booking system, a customer portal, or something that doesn't fit a template: here's how to think about it.
App development App development for Irish businesses: what it actually costs
The realistic picture on building an app: cost, timeline, and when it's worth it versus a well-built website.
