Case study
A nationwide contractor verification platform: 2,000+ registered electricians, 26 counties, a knowledge base, and individual contractor profiles that ranked on Google on day one.
The brief
When an Irish homeowner needs an electrician, the options are Google Maps, directories full of unverified listings, or word of mouth. None of them tell you whether the person is actually registered under the Safe Electric scheme, which is a legal requirement for notifiable electrical work.
Safe Electric publishes a register, but it is not designed for homeowners. It is a raw search tool, not a browseable directory with profiles, coverage information or location context.
The gap was a clean, fast, trustworthy place for Irish homeowners to find and verify a RECI-registered electrician in their county.
What I built
Over 2,000 individual profiles sourced from the Safe Electric register, each with the RECI registration number, county, towns covered and a direct contact route. Every profile has its own URL and is built to rank for the contractor name.
Dedicated pages for all 26 counties and dozens of towns, so a homeowner in Galway or Wicklow browses verified electricians local to them. Each page targets the exact query people use: "registered electrician Galway".
In-depth guides covering EV charger installation, rewires, fuseboard upgrades, periodic inspections, smoke alarm rules, completion certificates and more. Written to rank and to actually answer the question.
Any "Find a registered electrician" button opens a slide-up modal. The user picks a county, optionally filters by town, and sees the verified list immediately. No page load, no extra step.
All 3,450+ pages are pre-built at deploy time from a structured dataset and served from Cloudflare Pages. Sub-100ms responses globally. No server, no runtime database, nothing to go wrong.
Every contractor is cross-referenced against the Safe Electric register. Any contractor without a confirmed RECI number is flagged clearly so a homeowner knows to verify independently before hiring.
The work
Platform architecture
3,450 pages. Ranking on day one.
The URL and content structure was designed before a line of code was written. Individual contractor pages rank for name searches immediately because the on-page signals are exactly right.
The approach
Most directories launch and then try to earn rankings over months. This one was architected to rank from the first crawl.
The URL structure, heading hierarchy, internal linking and structured data were planned as one system. The knowledge base feeds authority into the county pages, the county pages feed into the contractor profiles, and every page has a clear job in the architecture.
Built to last
3,450+ pages built at deploy time from a structured dataset. No database queries at runtime, no caching layers to configure, no hosting to babysit. A homeowner in Donegal gets the same sub-100ms response as one in Dublin.
The contractor dataset lives in the repo as structured data. Adding contractors, updating registration numbers, or rebuilding the entire site takes a single deploy. No CMS, no admin panel, no moving parts.
Every "Find a registered electrician" button opens a slide-up modal with a county filter and live list. The user never leaves the page they are on, reducing drop-off at the most critical conversion point.
Deployed to Cloudflare's edge network with no origin server. The site scores 100 on PageSpeed across the board, which matters for both user experience and rankings.
Work with me
I design and build fast, SEO-first platforms and trade directories for Irish businesses. Tell me your sector and I'll give you a straight answer about whether it stacks up.
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