The problem
No central place to find and verify a registered electrician in Ireland
When an Irish homeowner needs an electrician, the options are Google Maps, directories full of unverified listings, or word of mouth. None of them tell you whether the person is actually registered under the Safe Electric scheme, which is a legal requirement for notifiable electrical work in Ireland.
Safe Electric publishes a register at safeelectric.ie, but it is not designed for homeowners. It is a raw search tool, not a browseable directory with profiles, coverage information, or location context.
The gap: a clean, fast, trustworthy place for Irish homeowners to find and verify a RECI-registered electrician in their county.
What I built
A verification platform, not just a directory
Contractor profiles for every RECI electrician
Over 2,000 individual profiles pulled from the Safe Electric register, each with their RECI registration number, county, towns covered, and a direct contact route. Every profile has its own URL, structured data, and is built to rank for the contractor's name.
County and town browse pages
Dedicated pages for all 26 counties and dozens of towns, so a homeowner in Galway or Wicklow can browse verified electricians local to them without having to search. Each page targets the exact queries people use: "registered electrician Galway", "RECI electrician Wicklow".
A knowledge base for homeowners
Eight in-depth guide pages covering EV charger installation, house rewires, fuseboard upgrades, periodic inspections, smoke alarm regulations, completion certificates, backup generators and more. Written to rank and to actually answer the question.
Find Electrician modal
Instead of navigating to a search page, any "Find a registered electrician" button on the site opens a slide-up modal. The user picks a county, optionally filters by town, and sees the verified list immediately. No page load, no extra step.
Build-time static generation
Built with site and deployed on Cloudflare Pages. All 3,450+ pages are pre-built at deploy time from a structured contractor dataset. Sub-100ms response times globally. No server, no database at runtime, nothing to go wrong.
Verification-first trust layer
Every contractor is cross-referenced against the Safe Electric register. Contractors without a confirmed RECI number on file are flagged clearly so users know to verify independently at safeelectric.ie before hiring.
SEO architecture
3,450 pages. Ranking on day one.
The URL and content structure was designed before a line of code was written. Individual contractor pages rank for name searches immediately because the on-page signals are exactly right.
The SEO architecture
Designed to rank before launch
Most directories launch and then try to earn rankings over months. This one was architected to rank from the first crawl.
The URL structure, heading hierarchy, internal linking, and structured data were all planned as a system. The knowledge base feeds authority into the county pages. The county pages feed into the contractor profiles. Every page has a clear purpose in the architecture.
Technical decisions
Why site and Cloudflare, not WordPress
Static generation at scale
3,450+ pages built at deploy time from a structured dataset. No database queries at runtime, no caching layers to configure, no hosting to babysit. A homeowner in Donegal gets the same sub-100ms response as one in Dublin.
Data as code
The contractor dataset lives in the repo as structured TypeScript. Adding new contractors, updating registration numbers, or rebuilding the entire site takes a single git push and a 60-second deploy. No CMS, no admin panel, no moving parts.
Modal UX over page navigation
Every "Find a registered electrician" button on the site opens a slide-up modal with county filter and live search. The contractor list is served from a build-time JSON endpoint. The user never leaves the page they are on, reducing drop-off at the most critical conversion point.
Cloudflare Pages edge delivery
Deployed directly to Cloudflare's edge network. No origin server. The site scores 100 on PageSpeed Insights across the board, which matters both for user experience and as a ranking factor.
Want something like this built for your sector?
I design and build fast, SEO-first platforms and websites for Irish businesses. Get in touch and I will tell you straight whether it makes sense.
